Brand South Africa Blog

“Got Milk?” is the tag line for a wildly successful marketing campaign launched by the California Milk Processor Board. The campaign features celebrities — like soccer phenom Freddy Adu to the right –  with milk mustaches and ad copy that explains how milk helped make them famous. How about a campaign the features famous South Africans and the tag line “Made In South Africa”? Nelson Mandela is an obvious candidate. Likewise Desmond Tutu.  And Elon Musk, the Pretoria Boys alumnus who’s reinventing the space launch business, not to mention the electric car and solar energy? We’d welcome your suggestions. Create your own “Made in South Africa” ad and we’ll publish it here.

The Brand South Africa team is planning to bring a group of top US bloggers to SA in November.  The idea is to have them blog about what South Africans are doing that’s exciting, cutting-edge and not being done anywhere else. We’re looking for examples of innovation and creative problem-solving in areas such as energy, conservation, health, mining, transport, crime fighting, IT and mobile telephony. We won’t have unlimited time, so the less of it has to be spent in conference rooms watching Powerpoints the better. What we want to do is get the blogosphere buzzing at the great stuff that’s going on here but which isn’t necessarily making the headlines. Suggestions, please.