US bloggers are heading to SA and will join forces with two of South Africa's best, 
Brand South Africa is the International Marketing Council’s campaign to position South Africa as a globally competitive nation, “alive with possibility”.
The South African brand resides in the people and land of South Africa and in how the rest of the world responds to them.
This blog is intended to be a conversation about our brand and what we can do together to strengthen and promote it. Who’s “we”? Simple. Anyone who is interested in seeing this country and its region prosper.
We at IMC will be blogging about what we’re doing and about things we’ve come across — stories, ideas, insights — we think are worth sharing. We also want to learn from you. We want to tap into your wisdom, knowledge and creativity.
Drop us a line. Register and comment on specific blog entries. If you have pictures or video that tell the South African story, post them on sites like Flickr or YouTube. Then let us know and we’ll showcase them. If you’re blogging the South African story, let us know and we’ll link to you.
Down the line, we hope to offer prizes for the best contributions, text, audio, photo, video or whatever else you can with to help promote the South African brand. We’ll keep you posted.
