SA at the World Economic Forum
Boarding passes on hand, innovative conversation and excitement were the order from last week as the teams of Brand South Africa and the International Marketing Council (IMC) left for Davos – Klosters, Switzerland. The World Economic Forum (WEF) starts today with a lot of conversation and attention on South Africa, with the World Cup kickoff in just 122 days.
“Team South Africa”, a partnership between business and government, aims to position South Africa at the forefront of investment conversation with the 2010 FIFA World Cup as part of the focus. The team is represented by the South African Presidency, IMC and the Government Communication and Information Service as some of the government partners. Business is being represented by ABSA, Telkom, Nedbank and MTN just to mention a few.
President Jacob Zuma has been liaising eloquently with media since earlier today on issues surrounding investment, job opportunities and economic growth.
You don’t need to be at the edge of your seat, quickly find a passport and memorize the agenda. We’ll bring you the latest news on developments about South Africa at the WEF from twitter and right here.


