Telling SA’s Story Together

On Monday, communicators from all over SA will come together to talk about how we can make to most of the upcoming FIFA World Cup to tell SA’s story. Follow the conference blog here.

Paul Bannister, IMC Acting CEO, raises the curtain thus:

One of the greatest challenges that we will each face in the 300 or so days that remain before our defining moment ( and that we will discuss at length at the Conference ) is that we need to define and encourage the behaviours and characteristics that define our very South Africanness…it will be this very South Africanness that we will be presenting to our local regional and international visitors…and to billions of global observers via the media…and it is this South Africanness that will determine whether we use the defining moment as a springboard to our future…and our communicators play the critical role of both stimulating the debate and amplifying the messaging to the Nation.